Creating Magic in Digital Spaces
Karma Design Studio
Karma is a design studio that works with nonprofits, small businesses, and altruistic organizations that place people and planet over profit. I worked on a team of two, with art direction from the owner Karly Siroky, to design her studio’s website.
For Karma we created personas of specific users the studio wanted to work with that would determine how we could position ourselves. Including a rogue user prepared us to professionally present copy that deteried users that didn’t fit our mission from contacting us. For people that are normally not UX oriented, this process was valuable for the team when creating future studio decisions.
Based off our research and CTA funnel we created wireframes that identified how we would speak to the users about our studio’s missions and work process. This stage also determined the structure of our case study template.
We created a visual language that matched the studio’s values of being a base camp and altruistic epicenter for design. Hygge was a word tossed around when we chose our typeface, photography, and assigned our colors. We used organic textures and shapes repeatedly to frame compelling work. When designing the layout we referenced patterns found in nature, like tree branches. Overall, an unorthodox approach was taken to creating the whole website that made it feel like a true hygge altruistic base camp.