Creating Magic in Digital Spaces
Created with design studio Karma and art direction by Karly Siroky I worked on several WNPF projects that aided to elevating their visual identity to match their ambitious mission in supporting the Washington state national parks.
Working within WNPF brand guidelines, I assisted with creating material within the main brand and it’s numerous sub-brands, such as Fireside Circles. With Fireside Circle’s web page redesign I focused on clarifying the information and creating hierarchy while incorporating their brand’s guidelines.
Their constant contact email template needed some TLC that was easily achieved with CSS code and the brand’s guidelines.
Project category icons were created for WNPF funding priorities booklet. They needed to be recognizable without a label and visible at a small print size. We focused on symbols that were common trail elements.